BIM new logo

The new identify reflects a ‘multifaceted industry’ that includes ‘fishermen to fish farmers, processors, retailers, government departments and coastal communities’.

It captures the ‘close working relationship’ built around the idea of ‘shaping Ireland’s seafood industry’ by incorporating two interlocking waves of ‘industry’ and ‘agency’ working together.

Irish seafood contributes €1bn in GDP to Ireland’s economy, employing over 11,000 people directly and indirectly.

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