The board of BIM has appointed Jim O’Toole, former director of meat and livestock sustainability development, as its chief executive, who will bring to the position ‘a wealth of experience in global food marketing, sustainability development and change leadership’.

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 Prior to leadig Bord Bia’s ‘Origin Green’ initiative, Mr O’Toole was responsible for implementing the agency’s ‘Quality Assurance Scheme’, gaining experience working in London, Milan and Paris.

BIM chairman, Kieran Calnan, said Mr O’Toole would apply his leadership abilities and knowledge of the agri-business sector towards implementing the vision BIM has developed for Ireland “to become the international leader in high value, differentiated seafood products that satisfy the growing demand for healthy, safe and responsibly sourced seafood.”

He said the board and staff were looking forward to working with Jim to achieve “the ambitious targets set out in Government’s ‘Food Wise 2025’ strategy, with a particular focus on skills, sustainability, innovation and competitiveness”.

Mr O’Toole said he was excited by the challenge and honoured to lead the team “as we work closely with industry to realise the potential of this valuable indigenous sector. I am thoroughly looking forward to meeting and gaining insights from as many of our stakeholders as possible”.